Lightfield Premium
Elite photo collection for business from award-winning creators — a premium segment spin-off from Photobank.
Overview
Our research for Photobank showed a distinct market segment willing to pay a premium for infrequent, high-production content under Royalty Free licence. Surveys with contributors confirmed the same expectation on the supply side.
In 2018 our clients launched a premium photo bank of exclusive photos under Royalty Free licence. The promotion strategy was developed by our marketing specialists in cooperation with Photobank marketing. The project holds a recognisable position in its narrow niche today.
What we shipped
- Market research confirming the premium segment
- Positioning, brand, and go-to-market plan
- Commercial operations and contributor relationships for the exclusive catalogue
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