Depositphotos

Overview

Depositphotos is a premium stock agency launched in 2010. Alesium’s founder Dmitry Sergeev founded the company and led it through early growth, international expansion, partnership with the European Bank for Reconstruction and Development (EBRD), and the successful exit to Cimpress in 2021.

What we shipped

• Content marketplace with millions of high-quality photos, vectors, and videos
• Contributor-facing tooling for submission, metadata tagging, and royalty payouts
• Fraud and abuse controls for a rapidly-growing user base across dozens of countries
• Localisation across multiple languages and billing currencies

Impact

• Operating at scale for over a decade
• Successful exit to Cimpress (NASDAQ: CMPR) in 2021
• Reference point for every marketplace project Alesium has engaged with since

Our role

Founded by Dmitry Sergeev. The operational patterns built here — contributor onboarding, content moderation, fraud prevention — became part of the lab’s method, and go into every venture Alesium has started since.

References

• Depositphotos on Wikipedia
• EBRD investment profile — Depositphotos

Acquisition press (Oct 2021)

• Cimpress Investor Relations — VistaPrint evolves into full-service partner, launches Vista brand (Oct 2021)
• TechCrunch — Vistaprint acquires Crello and Depositphotos, rebrands as Vista
• Kyiv Post — US firm acquires Ukraine-founded Depositphotos for $85 million
• Printweek — Cimpress creates Vista brand family, buys DIY design platform
• PrintCAN — Cimpress (Vistaprint) buys Depositphotos & Crello
• ASI Central — Cimpress acquires Crello, announces new ‘Vista’ brand
• Photoarchivenews — Vistaprint acquires Depositphotos